-
Share on
-
With countless products fighting for consumer attention on store shelves, it’s crucial for manufacturers to utilize powerful and branded retail packaging designs. Today’s markets are fiercely competitive—you need unique, appealing custom corrugated displays that’ll help your brand stand out.
A case study on Mentos products shows that packaging design elements like font, color, and typography heavily influence purchasing decisions. This means that displays customized to your target market’s preferences could entice impulse purchases. Alternatively, generic designs rarely cut through the noise—they’ll go unnoticed in busy stores.
Although seemingly simple, there are several considerations in producing effective point-of-purchase (POP) displays. These include their size, material, placement, design, and cost. In this article, we’ll discuss why manufacturers choose custom corrugated displays, how they boost in-store sales, and what packaging strategies you can follow.
How Custom Corrugated Display Design Will Benefit Your Brand
The design and presentation of your packaging is as crucial as the actual product inside it. To achieve quality results, our experts generally suggest different types of corrugated boards based on your goals.
Corrugated boards consist of three layers of paper: bottom flatliners, fluted sheet mediums, and top flatliners. However, they’re versatile—you can utilize them for several packaging applications, including displays. You just need to find the appropriate type of corrugated board.
A C-flute (38 flutes per foot) make great brown boxes. Low flute counts create thick, sturdy boards, although they also have rigid surfaces that don’t work well with high-quality prints.
For direct printing, brands get corrugated boards with higher flute counts, e.g., a B-flute (47 flutes per foot) and an E-flute (90 flutes per foot). E-flute is common for high-quality direct graphic printing. Its high flute count makes smooth surfaces suited for printing or accepting lithographic labels. E-flute is a great option for headers or other graphic elements; unfortunately, their thin makeup can’t withstand significant stress.
So, if you need custom corrugated displays, you’ll achieve the best results with B-flute. They’re better suited for printing than C-flute but sturdier than E-flute. You can print brand and campaign specific graphics and rest assured of the structural integrity of your retail displays and packaging.
Here are the reasons why you should invest in custom corrugated displays of your products:
1. Attention-Grabbing Displays Help Your Brand Stand Out
Eye-catching POP displays play a crucial role in market penetration, given that consumers already have brand preferences. To win them over, any manufacturer must first attract attention and pique the curiosity of in-store consumers with appealing displays.
The key to effective POP displays is to create appealing designs that balance visual appeal and branding. For most manufacturers and distributors, the best approach is to partner with custom packaging experts. Work with professionals who can draft custom designs and provide high-quality printing while managing the display production process.
2. Unique, Familiar Designs Boost Brand Recognition
As you might already know, converting a consumer takes time. Just because someone sees your custom corrugated display doesn’t mean you’ll automatically earn their trust. In fact, they come across dozens of displays every day and rarely think about the packaging or displays they see once or twice.
To boost brand recognition, use interesting designs in your displays. Manufacturers incorporate consistent shapes, colors, patterns, and slogans into their packaging. After some repetition, consumers eventually attribute these elements to their brands.
Take Oatly as an example. Standing out as a plant-based milk alternative in dairy aisles dominated by well-established brands is a tall challenge.
Despite being an underdog, Oatly still leveraged POP displays by researching the aesthetic that appeals to consumers and capitalizing on it. In this case, the market responded well to clean lines and natural textures. Through repetition, these packaging designs eventually became a popular identifier for the company and its products.
3. Captivating Displays Influence Purchasing Decisions
Undecided buyers heavily rely on packaging and display designs when shopping. You could trigger impulse purchases by developing impactful merchandising vehicles. Our design experts can help create an impressive, custom design that appeals to consumers and enhances your brand at retail.
4. You Can Customize Corrugated Displays to Your Needs
As we mentioned earlier, corrugated board is a versatile material. It can be utilized to create displays to accommodate products as light as greeting cards to heavier items such as beverages. That's where you can rely on our corrugated display designers to apply their expertise to develop the solution that you need for your specific product.
5. Using Compact Display Designs Streamlines Logistics
Corrugated displays should be designed with logistics in mind, and take advantage of the versatility and strength of the material. Whether the display is knocked down flat or prepacked with product, efficient design will enable you to maximize your shipping efficiency. The difference might seem small at first glance. However, this can translate to thousands in savings over time.
Showcase Your Brand With Our Custom Corrugated Displays
Designing, printing, and setting up corrugated packaging and displays is a time-consuming process. But, like most manufacturers, your team might not have the bandwidth or in-house equipment for these tasks.
If you need help with packaging and displays, consult our corrugated specialists at York Container. We offer a wide range of packaging solutions. Whether you want custom corrugated displays or need fulfillment solutions, our team has you covered.